Microsoft launches new advertising strategy – you might just click on it

A squad at Microsoft advertising set up out last year to create "a serial of new and truly unique ad experiences."

Today, they are finished and are presenting prototypes from their journey. 5 iconic brands including All Saints Clothing, Mercedes-Benz USA, Vans Shoes, MasterCard, and Dell are set to strut their stuff. Permit's take a expect at some of the ads Microsoft has been working on.

The first ad showcase, with All Saints clothing, mirrors the indicate of view of a consumer scrolling across the page. The ad opens up to a display a collection of models with the latest fashion. Consumers can click on various hotspots to larn more most the clothing or purchase what they see.

The 2d advertizement with Mercedes-Benz USA creates an "interactive digital narrative"; it pulls in media and content from diverse social networks to create an engaging real fourth dimension experience. The ad is targeted at a younger demographic and wishes to showcase Mercedes' new CLA model machine.

The third advertisement, for Vans Shoes, is my personal favorite. Consumers can design a custom skateboard park then watch a pro skater ride information technology. The advertisement is nested within the Skype application and has you invite a friend to pattern the park. At the end, consumers can buy merchandise they saw within the experience – if interested.

The fourth ad was created in partnership with MasterCard to entice card holders to admission Priceless experiences. Consumers tin click through customized various events on the multi-bear on ad to find what they may exist interested in.

The final advertisement, from Dell, attempts to showcase how the visitor is working closely with a Formula ane racing team to help power the world effectually united states of america. The advertising, if viewed on a tablet, has a 360 degree room virtual room which tin be navigated by rotating your tablet effectually you.

Advertisements are non normally perceived as a practiced thing, just do you think Microsoft is helping to make them a flake "less painful"?

Source: Microsoft Advertising Blog

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